Continal is a specialist supplier of underfloor heating (UFH) systems, serving plumbers, builders and heating engineers throughout the UK and Europe.

A combination of technical expertise, attention for detail and excellent customer service has made them the go-to guys in the UFH business.

To increase the heat on their competitors that little bit further, Continal invested in a two-year ad campaign to run across leading industry publications and online channels.

Studio AB were challenged to come up with a bold and confident concept that would not only make them stand out visually from the competition, but would reinforce their guru status within the industry.

You could call them super geeks.

So that’s exactly what we did.